CNY 2026

Celebrate the annual Chinese New Year with our collection snacks & cookies! Your favourites like 'Chilli Lime Prawn Fritters', 'Green Pea Cookies' and 'Butter Cookies' are back~ New and highly recommended treats include 'Coffee Cookies', 'Spicy Prawn Crackers' and 'Rempeyek'. Enjoy early bird promo at 15% off from now - 25 Jan. Shipping starts from 19 Jan or self-collect at our Vivocity, L1 Atrium booth (27 Jan - 15 Feb).

View all

Out of this World

Herald A New Era of Snacking

A Different Crunch

MAde to whet your appetite

🤜 Expect Tastebud Breakthroughs 🤛

In this world of diverse possibilities, we seek to enrich the snacking world with our unique handcrafted snacks. Instead of being an 'echo', we decided to forge our own path. If you resonate with us, we welcome you to embark on the Kelly Snacks Odyssey together! 👊

Get Your Stash

What they say about us

  • "Highly recommended."

    I love all the flavors which I find unique with a satisfying crunch with every bite! The variety in flavors and texture (e.g. rolls, chips, twist) are definitely an added bonus. Highly recommended.

    - Benjamin Tan

  • "5/5 ⭐ for the CEREAL BUTTER CRABSTICKS"

    ... I'd like to highlight the 5/5 ⭐ for the CEREAL BUTTER CRABSTICKS because that is my ABSOLUTE favourite! Please do yourself a favor and get it if you always scoop up and eat the Cereal Butter crumbs when you eat at zichar stores like me.

    - Aulydia Phoon

  • "Loved it so much..."

    My cousin from UK loved it (Cereal Butter Crabsticks) so much that she brought one packet back to London.

    - Christine A.

  • "The Spicy Seaweed Crabsticks was really flavourful!"

    Saw the pop up booth at Taka and tried the samples provided. The spicy seaweed fried crabstick was really flavourful!! Couldn't help but to get the Bundle of 10 😋 Will repurchase for sure! Highly recommended!

    - Leon Tay

  • "All the flavours are super nice."

    All the flavours are super nice. I am definitely going to reorder. The salted egg flavour doesn't clump up and not oily!

    - Shin Lim

  • "Finished in one seating"

    The Salted Egg Crabsticks are so good, finished in one seating... and the kids are enjoying the pineapple tarts. Already half gone!

    - @allmyrainbows