Welcome to Kelly's World of Snacks

Our Story

We started off as a home-based Singaporean snacks business since Feb 2022. Within a month, our snacks were featured on The Straits Times. Following the positive reception generated, we decided to move into mass production of 2 snack series — Crispy Pops and Crabsticks. Our snacks are currently distributed with selected retailers locally and internationally. Our mission is to bring our unique handcrafted snacks to all snackers who desire A Different Crunch!

Why did we start Kelly Snacks?

As foodies who are always on the prowl for the 'latest' and 'tastiest' snacks online or at the supermarket chips section, we can't help but feel that we need tastebud breakthroughs. As Singaporeans, we love our local flavours and local snacks but there aren't many existing options which overlap both. Therefore, we decided to fill this niche and did a series of R&D to create our own version of artisanal specialty local snacks coated with mouth-watering flavours!

Who is Kelly?

We get asked this question a lot. :) There is nobody named Kelly in our company. Kelly is the mother of our founder, who decided to name the business as 'Kelly Snacks' to remind herself that she began everything from her mother's kitchen.

A Different Crunch

Nope, not chips again. In this world of diverse possibilities, we seek to enrich the snacking world with new creations. Instead of being an 'echo', we decided to embrace our own voice through our unique handcrafted speciality snacks.

Have A Different Crunch with Kelly Snacks today!